Building your wardrobe should be a marathon- not a sprint. Think of each piece you buy as an investment in your personal wardrobe and put thought into what makes it into your collection. It can be tempting to buy something only because it is super inexpensive, but is it worth it if you'll only wear it once?
Make shopping a treasure hunt! You never know what you might find... a designer handbag? ... a cool vintage t-shirt? The possibilities are endless. Plus thrift shopping is eco friendly as it keeps used clothes out of landfills. What are your favorite second hand finds?
2018! Why not start off the New Year with the goal of becoming a more engaged and sustainable consumer? Do your favorite brands' supply chains line up with your moral values? Research and find out, all it takes is your curiosity and a Google search. Lookout for the forthcoming "Brand Spotlight Series" to learn more.
Fast fashion is phenomenon in the fashion industry where production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. It’s no surprise that apparel companies are working under this business model. Today, consumers want Instagram trends at Amazon Prime speeds.
If you buy your clothes from a brand you can find at the mall, odds are you are a consumer of fast fashion. Favorite fast fashion brands include H&M, Zara, Topshop, Forever 21, American Apparel, Urban Outfitters, the list goes on and on.
But there is much more to this industry than might meet the eye, from poor working conditions for factory employees to landfills full of last season's hot trends. Fast fashion is leaving its mark on the world but not always in positive ways.
The good news is that YOU have the power as a consumer to choose to support sustainable brands! Project Just and Fashion Revolution provide resources that you can use to evaluate your favorite brands to see if their supply chains align with your moral values.
Over the next several months you can look forward to nifty DIYs, info on your favorite brand’s manufacturing practice and the occasional #thriftspiration.
Check back soon for more and be sure to follow @sustainablestyleinitiative on Instagram for the latest!
My name is Alicia. Welcome to my Girl Scout Gold Award Project! We should all be more aware of the impact the clothes we wear have on the world. Join me on my mission to learn more.